Your business’s success is immensely affected by your website. To ensure maximum sales and conversions, one must focus on providing optimal user experience and catering to their needs. If your new landing page, a service, or your online store fails to generate leads, it calls for a review of your website structure. Analyze your website’s flow and then work on its optimization so it can get your users the best user experience.
When it comes to user experience, you must have come across these two terms:
- User Experience (UX)
- Conversion Rate Optimization (CRO)
Both UX and CRO are different from each other. However, they are related to each other. Adjusting one affects the other. Today, we are going to discuss UX and CRO and how they affect each other. We will also shed light on a CRO audit and its potential benefits for a business:
User experience (UX) is the interaction between the users and a website. It also includes how users feel after using a product.
Conversion Rate Optimization
Conversion rate optimization (CRO) is improving the process of completing an activity for the user, such as adding items to a cart or placing an order. CRO is the A/B testing of two versions of a website – against each other. The goal is to discover the best-converting version. The version that sends more leads, phone calls, contact forms, etc. The higher the conversion rate, the better for business.
CRO takes into account testing of numerous factors on the site and checks their impact on conversions. These include elements like the complete checkout process or even tiny details, such as the color of a tab/button.
UX’s effect on CRO
UX design is vital for CRO. Conversions and a better user experience are closely related to each other.
UX Research Data Assists CRO
CRO is about modifying the website and testing the modifications. The findings of UX research lessen the CRO team’s dependency on guesswork. The findings assist CRO tests and assumptions. Basically, UX research helps in determining where CRO should start.
UX research differs from one business to another and uses different tools for UX research.
UX Designer’s Outlook Benefit CRO
You can benefit from new possibilities by doing CRO the same way as UX. For instance, a modification might boost conversions on desktop sites but not smartphones. CRO experts usually make assumptions based on a website’s desktop version. However, UX designers take different devices into account and have a better perspective regarding which modifications will perform well on different platforms.
Good UX Leads to Happy Users and Increase Conversions
UX design aims to provide an improved visitor experience when they use the website. When user engagement increases, so do the conversion rate.
CRO’s effect on UX
CRO also impacts UX improvements.
CRO can Reveal Design Issues
Even minor tweaks and changes in the shape and pattern of UX design can make a difference. As for conversions, the changes are beneficial only if UX is there. For instance, during CRO, you find out people are abandoning carts too frequently. This suggests an issue with the UX design. Sometimes, making small and seemingly most straightforward changes, like personalized CTAs, could get you great results.
When UX and CRO team up, the buying process and experience are streamlined and smoothened.
Excessive Focus on CRO can Affect UX
Too much focus on CRO would affect the user experience quality and lead to issues like high churn rate, customer retention, and low brand equity. If you want to boost your lead generation through increasing pop-ups, CTAs, and push notifications on your app, as well as your website, it will lead to a poor user experience that would affect both your conversions and revenue.
CRO Audit – What is it? What are the Benefits?
A CRO audit takes into account the data-backed conversion status across your website and then concludes a report based on the findings. It is a complete assessment of your sales process and the points that hinder your conversions.
A proper CRO audit is the foundation of the conversion process. During the audit, you will find data collection bugs, correct analytics issues, and collect data to explain your insights about the experience.
Now, let’s take a look at some of the key benefits of conducting a strong CRO audit:
Find Errors and Clean Data
A common mistake is not filtering out the internal traffic from observed results. It skews the data. Don’t count the visits made by your marketing team to the website with the visits from prospects. Unless you filter them out, you will have an erroneous view of things.
Help You Understand What is Going Well and What Needs Improvement
With a CRO audit, you know what is happening well and what needs improvement or change.
Identify Behavioral Traits of Best Prospects
To win your optimization strategy, it is essential to learn about your visitors and how they behave. The more you know about them, their problems, and their desires, the better you can provide for them.
Develop Ideas for Tests
A CRO audit helps you learn about the areas you are stuck and get you the information to develop ideal solutions to free up the flow and get more prospects toward the checkout.
Establish Foundation for Optimization Process
Before starting the optimization process of CRO, it is essential to record reliable and accurate metrics. Or you wouldn’t know if your CRO efforts are actually working or not. A CRO audit gets you hard-proven data and facts you can use to optimize your conversions.
Peace of Mind
CRO audit allows you to have a variety of data. You no longer have to do guesswork or rely on instincts. You can make informed and confident decisions in meetings.
When utilized correctly, a CRO audit can double your conversion rate to boost revenue without working on ways to boost traffic.
Provide Detailed Insights
CRO professionals use analytics data to update the optimization process. The data is further broken down for the success of your eCommerce business.
Reduce Risk in Business Decision
Experienced marketers trust their gut and decide. CRO audit provides data that can reduce risk and assist in important business decisions.
Keep You Afloat
Conversion rate optimization is crucial in this cutthroat competition nowadays. You cannot stay ahead of the competition if you don’t focus on CRO.
Offer Roadmap for Best Course of Action
With the help of a CRO audit, you can have a map that can help you turn visits into sales.
Seeking support in the areas of UX auditing, boosting your conversions, and improving the user experience of your website?
Reach out to Codeteck – we can help your website grow!