The onset of the global pandemic impacted businesses of all sizes. Not that online shopping wasn’t popular before, but the pandemic made people more comfortable with the idea of shopping from home. The retail industry went through quite a metamorphosis, and online consumer behavior has changed significantly.
Digital marketing has become more important than ever as more virtual channels have sprung up. With the ever-evolving technology and trends, there might be many practices that your digital marketing campaign needs to change. It is never too late to adapt to the latest changes.
Here are some popular automotive digital marketing trends you need to look out for this year:
Social Media Marketing
Having a social media presence has become necessary nowadays along with having a website. Ensuring rich social media marketing reaches a larger audience. The number of social media users increased by a whopping 400 million during the pandemic. Social media influencers have a lot of impact on Gen Z and their buying habits. 30% of them chose the brands their favorite social media influencers promoted.
This change in buyer attitude has increased the chances of marketers extending their reach toward new prospects. Even if you run a small business, never ignore the power of social media.
Unravel the Power of Voice Search
Businesses should be proactive in using voice search elements regarding SEO for those customers who are getting accustomed to the idea of using voice for search. Voice search experts advise that the content should be optimized for voice. The content you publish should be more active and have a conversational tone to better sync with voice search queries.
This can significantly increase your traffic as it’s relevant and obvious to buyers.
Improved Communication Regarding Offerings
The main reason customers are so quick to change to other brands is due to the ease in the availability of offerings. As a brand, you should be honest and open regarding what you can and can’t do, so you can set realistic and practical expectations. You should place a notice on the site telling when products that are sold in high volume will get restocked.
If you don’t have a customer database and don’t collect information, it would be best to get started on a subscriber list. This way, you can send alerts to customers regarding the availability of products using automated text or email.
Appealing and Engaging Content
One of the most effective ways to boost your reach and publicity is by creating engaging content that appeals to the customers, and they can resonate with it in some way. The best way to get your brand maximum exposure and in front of prospective clients at a low cost is by having your existing customers share your social media posts. Contest posts are preferable.
Local SEO and Google Listings
Users mostly look for local information on Google. 46% of searches are local queries. Small businesses should ensure that they have a geographically-defined area in the local circle as it shall support them to appear in the most common ‘near me’ searches.
The reason being Google pays attention to the relevance of the search engine algorithms. Also, maintaining your listings and keeping them updated helps customers stay informed of any contests, blogs, or other promotions you would want to spread fast.
Getting new employees shall rule the recruitment business in 2022. As remote working has become a norm and more businesses are working on hybrid models, see that you keep your employees motivated and well-engaged. If you can keep your employees motivated and satisfied, it would lead to better performance and improved collaboration between teams. This shall impact the client outcomes as well.
Even though marketing, especially automotive digital marketing trends keep on evolving and changing, you must keep these in mind. Following these trends will increase your site traffic and generate quality leads too. As a result, you can see an increase in sales that will retain your loyal customers and drive potential customers to your business.
Moreover, following these will also assist in understanding automotive digital marketing trends and how it influences business nowadays. Want to reap benefits from a robust digital marketing strategy and take your business to the top? Contact us now.